The UT of J&K offers beautiful verdant mountains and valleys, religious shrines and remote mountains – a paradise on earth. ...
The UT of J&K offers beautiful verdant mountains and valleys, religious shrines and remote mountains – a paradise on ...
The UT of Jammu and Kashmir has embarked on an ambitious and extensive programme of reaching out to grass root citizens ...
The Information Technology Department under the UT government of J&K is organizing an online quiz for the citizens of ...
The Department of Information and Public Relations is an interface between the government, media, and the general ...
Farvez Basha D 2 years 11 months ago
Depending on the nature of your business, you might also consider creating special package deals for these groups.
Farvez Basha D 2 years 11 months ago
If your business is usually geared towards business customers, consider whether there are ways to switch your attention towards those who are likely to visit for leisure purposes instead. You could try to focus marketing efforts on different demographics too, like couples, groups of friends, or families with young children.
Farvez Basha D 2 years 11 months ago
3. Increase the Focus on Leisure
Another tourism marketing trend due to COVID is the increase in marketing efforts to leisure. With restrictions on international travel and mass gatherings in many parts of the world, business events have been hugely impacted by the COVID situation. Although leisure trips have also been affected, there is still an appetite for holidays and for getting away from the stress, so it can pay off to focus more on the leisure market.
Farvez Basha D 2 years 11 months ago
For hotels, cafes and similar businesses, you may also appeal on the basis of providing locals with somewhere to carry out remote work, and you can do this by promoting your work-related facilities and your wi-fi.
Farvez Basha D 2 years 11 months ago
You can start by emphasising features of your business that are likely to appeal to local customers. For instance, rather than highlighting aspects like the weather and local attractions, which primarily appeal to international visitors, you might instead focus on your facilities, your ability to host events, or your luxury services.
Farvez Basha D 2 years 11 months ago
2. Focus on Local (As Opposed to International)
One of the key ways those involved with tourism management are adapting to the pandemic is by placing a greater focus on customers in the local area, or in neighbouring countries. This is because the travel restrictions that are in place, and the overall reluctance to travel internationally, has made local customers a safer target demographic.
Farvez Basha D 2 years 11 months ago
2. Focus on Local (As Opposed to International)
One of the key ways those involved with tourism management are adapting to the pandemic is by placing a greater focus on customers in the local area, or in neighbouring countries. This is because the travel restrictions that are in place, and the overall reluctance to travel internationally, has made local customers a safer target demographic.
Farvez Basha D 2 years 11 months ago
Read our article, “Tips to Highlight Safety in Marketing & Guest Communication in Travel”, for much more on this topic.
Farvez Basha D 2 years 11 months ago
This means highlighting the steps you have taken to keep your property or business COVID-secure. Customers need to be convinced that they are going to be safe, so you need to emphasise these concepts of hygiene and safety on your own website, on marketing content, on third-party platforms and through customer communication.
Farvez Basha D 2 years 11 months ago
1. Prioritise Hygiene and Safety Via Marketing Communication
Customer safety has always been a major concern for those in the tourism industry, but customer needs in this area have evolved with the emergence of COVID. In particular, there is a greater emphasis on hygiene than ever before and this needs to be reflected within your tourism marketing efforts.